MEDIB helps clients navigate complexity by mapping the signals that shape perception, behavior, and decision-making. Through the Medib Lighthouse, clients develop their own intelligence and build an index of their unique media landscape to better understand the world.
We don’t replace your judgment—we equip it with structure, sources, and a repeatable method.
Beacons are recurring signals—narratives, aesthetics, communities, platforms, rituals, and moments—that help you orient in fast-moving media environments.
Track how narratives move across platforms.
MEDIB provides the source trail (links, examples, and context) so your team can verify, annotate, and build durable understanding inside your Lighthouse.
Understand where attention concentrates and how messages travel—so you can make decisions with fewer assumptions.
MEDIB helps you map platforms by format, creator ecosystems, and audience behavior, then index the patterns inside your Lighthouse.
A simple way to tag what you’re seeing: emergent, dominant, contested, decaying.
We structure an index so your team can keep tracking the same signals week over week—without losing the raw trail.
Identify who shapes taste, opinion, and adoption—then map how they connect, speak, and move influence.
MEDIB builds a trackable structure: key nodes, shared references, norms, and the signals that indicate change.
MEDIB builds frameworks and source-first systems that help clients create intelligence they can maintain.
A client-owned system to build, maintain, and evolve your intelligence over time.
A practical way to categorize signals and track movement across media ecosystems.
Rapid orientation when the world shifts—what matters now and what to watch next.
Build internal capability: how to read, index, and maintain intelligence without black boxes.
These packages are starting points. Most MEDIB engagements are scoped to your landscape, cadence, and required depth.
We prioritize source trails: examples, references, and a structure your team can maintain. MEDIB can help you orient and synthesize, but the Lighthouse is designed so you can verify and extend the intelligence yourself.
It’s a repeatable system for building and maintaining your media landscape index: what you track, how you tag it, and how you keep it useful over time.
No. We help you see what matters and keep the trail visible. Your team owns interpretation, decision-making, and the evolving index.
Yes. Most clients start with a Lighthouse setup and a small beacon set, then expand cadence and coverage as the index becomes part of how they operate.
Notes from the waterline—observations, methods, and field updates from the Lighthouse.
When a cultural moment breaks, the goal is fast orientation: what happened, where it started, and why it’s spreading.
The Lighthouse captures raw links, examples, and adjacent narratives so your team can learn patterns—not just react once.
Collect sources, map the narrative lineage, identify the distribution nodes, then store it as an index entry with tags you can reuse.
Beacons make the landscape navigable: the same kinds of signals repeat across different topics and industries.
Map what you’re seeing into consistent categories so you can track change over time and compare across platforms.
Define your beacon set, create an index template, then practice by logging real signals with sources—until the system becomes muscle memory.
Tell us what you’re trying to navigate. We’ll respond with a suggested Lighthouse scope and a first beacon set.